Season trend: pale pink

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Designers declared pink the main color of the season and gave us the right to choose any of its shades. 

Pale pink

Elie Saab — Balmain — Sportmax

“Pink is the color of joy and femininity, it lets you believe in a quiet and beautiful future”: said Christian Dior. According to the Spring-Summer shows of brands like Christian Dior, Balmain, Chloe, Stella McCartney, Sportmax, many designers really decided to bath in pink dreams. The abundance of this delicate color in collections announce a new wave of popularity of the feminine and romantic style.

A little history


“Clueless” are saved only by outfits. (A scene from the movie “Clueless”, 1995).

We analyzed the loved girly movies and assured ourselves that pink is for everyone: for gossip girls, blonds in law and mean girls! Kidding apart, pink was always in the center of attention of many famous fashionistas: from the shocking-pink glorified by the legendary Elsa Schiaparelli to the delicate shade, preferred by Jacqueline Kennedy.


-Choose exclusively delicate, powdery pink shades. Leave fuchsia for Barbie dolls.

-Opt for simple, clear, natural, unfussy silhouettes.

-It’s hard to find a more romantic shade than pale-pink. Delicate will become even office costumes.

-Accessories in shade with the main element of the look.


Handbag, Sonia Rykiel — sweatshirt, Sever — bracellets, Max&Co


Top, Pinko — shorts, Gerard Darel — shoes, Saint Laurent

Pale pink

Jacket, Stella McCartney — dress, Kira Plastinina — dress, Yves Solomon

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