Season trend: fast food

By Nina | August 23, 2014

The cost of living of the new season are clothing and accessories with images and logos of well-known fast–food restaurants. A real fashion rebellion against sanctions and bans!

Rihanna, Cara Delevingne and Joan Smalls on Chanel show, Fall-Winter 2015

It’s no secret that after all global trends in the world of fashion, design and other “lifestyle” are a looking few large agencies or “office of style” that follow the mood in the society, politics, culture, motivations and last interests of a particular social stratum. Then are created three-dimensional trend-books with lots of photographs, illustrations, and samples of fabrics and valuable notes, which summarized represent projections of future trends, developed by experts. These surveys serve as a source of inspiration or tips for designers who are in search of new ideas.

Moschio, Fall-Winter 2015

Therefore, it is not correct to call Chanel and Moschino fall-winter shows prophetic, although, ironically, they have created two collections on food and fast food theme. Because of the sanctions and political games of the leading world powers, not so long ago, from the shelves of Russian supermarkets disappeared all products originating in Europe, and just yesterday we heard the news that Moscow close several institutions of McDonald’s network.

Chanel, Fall-Winter 2015

You might have any political views, but it is meaningless to deny that this season, the fast food and gastronomic theme is inseparable from the world of fashion. We are excited by Moschino bags that looks just like happy meal, and by Chanel bags, in the form of food baskets and milk packages.

Those who are not ready to put on a chips wrap and the uniform of a McDonald’s worker, we recommend to limit only to an ironic accessory, such as an iPhone cover. A bright top or bag can even dilute a strict office dress code.