Tess Holliday starred in a bikini commercial

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The first shot, the first cover … what’s next? The first TV commercial, where the plus size model Tess Holliday appeared in all her beauty, seems a logical extension of this list. As the face of the brand Simply Be, which produces clothing for curvy women, Tess presented a collection of bikini with original prints. The campaign itself was named #SimplyBekini.

Tess Holliday bikini

The Simply Be told that this way they encourage girls of all sizes to be photographed in bikini – and to feel free to share these photos! “There is no such thing as a perfect body and the hardest barrier for women to overcome is themselves,” said Holliday, who, in turn, with pleasure posts on Instagram photos in swimsuits and lingerie (now, we can assume, even with a certain hashtag).

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