H&M has shown a promotional video with supermodels

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In H&M summer campaign with supermodels appeared a sunny movie in which are starring Adriana Lima, Natasha Poly, Joan Smalls and Doutzen Kroes. At the beginning of the mini-movie, each of the heroines are busy with their job: Adriana is scuba diving, Natasha is speeding on the highway on a bike, Joan, oddly enough, is at a fashion photo session, and Doutzen is relaxing in a yoga session. But everything changes when they receive a special signal.

H&M video with supermodels

Adrian takes the boat, Joan – the offroader, Doutzen – the plane, and Natasha just adds speed to be near the ocean. Why? Because “Summer Starts Now” (this is the slogan the Swedish brand chose for the new season ). The models are walking on the sandy runway, showing off bright swimwear, free flying white tunics and H&M evening dresses. Admit it,  this is a decent reason for the hurry.

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