David Beckham in H&M Modern Essentials campaign

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For several good years, the British football player David Beckham is cooperating with the Swedish brand, H&M. In January, we found out that the brand has offered David a new project, where he will be not only a model and not as a designer, as was with his own underwear line. David has created for H&M the wardrobe of the modern man, Modern Essentials, selecting his favorite menswear pieces from the new Spring-Summer collection.

David Beckham H&M Modern Essentials

In commercials, Beckham showed a master class of billiards at the pub, and the video director was Marc Forster (“Monster’s Ball,” “Finding Neverland”). “Each piece is a new wardrobe classic
that will update every man’s spring wardrobe with great style,” said the footballer. Beckham also admitted that Foster is one of his favorite directors and it was especially nice to work with him.

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