An employee of the British police became the face of an underwear advertising campaign

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Curvy Kate, the British manufacturer of plus-size underwear, is known for the fact that in their shooting, they give preference to ordinary girls and not models. So this time, the heroine of the advertising campaign of the brand was found using an online competition. Thus, Curvy Kate not the first season is struggling with too perfect representation of the female body, imposed by edited images of models in advertising and fashion magazines.

Sofia Adams for Curvy Kate

The competition attracted more than 1 000 girls, and the winner was Sofia Adams, a 21-year-old trainee of Metropolitan Police. The main prize was a trip to Portugal to shoot an advertising campaign and an annual contract with a modeling agency. So now the girl will have to choose between a career in the police and in the fashion business.

Sofia Adams underwear

Sofia’s beauty and shape will remain unchanged – Photoshop, color correction, and others, even the “cosmetic” changes in the advertising campaign are not planned.

 

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